Project Plan

Project Plan

This page outlines how we structure the research in two complementary moments: first, we rigorously observe how GenAI adoption is shaping mental models, expectations, and needs; then, we translate those insights into practical guidelines for digital product teams. Below are the goals, approaches, and expected deliverables of each phase.

Phase 1: Observing the phenomenon

Goal: Gain a scientifically grounded vision of how GenAI adoption influences people's behavior, expectations, and needs.

Approach: Hybrid methodology integrating three perspectives:

• Psychological-cognitive analysis: Study of evolving user expectations and emerging mental models through scientific literature analysis (neuroscience, cognitive psychology)
• UX-driven analysis: Critical deconstruction of cognitive pillars underlying Information Architecture and UX Design heuristics, to verify how GenAI adoption influences their foundations
• Integrative qualitative research: Collection of structured anecdotes from expert UX Researchers and analysis of documented case studies to validate theoretical insights with empirical evidence

Method:

• Collaborative collection of bibliographic sources and case studies
• Critical analysis, data triangulation, and insight synthesis

Deliverable: Report "New Mental Models" — mapping cognitive shifts, debated UX assumptions, and emerging patterns observed in the field.

Phase 2: Impact on UX Design

Goal: Translate theoretical insights from Phase 1 into practical design guidelines, understanding how User Centered Design assumptions must evolve.

Approach: Multidisciplinary collective discussion of emerged insights and gathering contributions through online roundtables and collaborative brainstorming (synchronous and asynchronous).