On March 19, 2026, the Shaped by AI project launched with an online workshop to discuss whether and how AI chat tools are changing users' mental models, expectations, and behaviors toward all digital products, including traditional ones.
The workshop was held in Lean Coffee format, moderated by Enrico Maioli, and was aimed at UX researchers, designers, and digital professionals who are observing — or simply questioning — these changes. Insights, reflections, and anecdotes from user research practice were collected to build a more complete perspective grounded in concrete evidence.