How People Use ChatGPT

The three most common Conversation Topics are Practical Guidance, Seeking Information, and Writing — collectively accounting for about 77% of all ChatGPT conversations.

Nearly half of all messages sent by adults were from users under the age of 26.

Google users who encounter an AI summary are less likely to click on links to other websites than users who do not see one. Users who encountered an AI summary clicked on a traditional search result link in 8% of all visits. Those who did not encounter an AI summary clicked on a search result nearly twice as often (15% of visits).

Google users are more likely to end their browsing session entirely after visiting a search page with an AI summary than on pages without a summary. This happened on 26% of pages with an AI summary, compared with 16% of pages with only traditional search results.