Impacts

The change does not affect every function in the same way. Some teams have to watch the sources, some have to measure the effect, and some have to own the decisions that come out of it.

Each page has two parts. The first lists the points where that function is named, with one line on what concretely changes. The second — what you can’t decide alone — lists the decisions that condition that work and are made elsewhere, with the name of whoever makes them where an owner exists, and an explicit note where one does not.

One page is not a function. Who decides asks who, in an organisation, holds the mandate to take any of these decisions at all, and carries the table of every decision on the site with its owner and its date. It sits here rather than with the decisions because ownership is a question about people and their remit, not about the choice itself.

Responsibilities without an owner

Three responsibilities the change requires rarely have an owner in organisations — AI visibility, trust calibration, and accessibility — and to each the corpus attributes a job no other function can take on. They appear as callouts inside the relevant function pages: AI Visibility, Product & Design, Content & Editorial, Legal & Governance. The reasoning is in Who decides.

The functions

The nine pages below show how the change lands in each business function: Leadership & Strategy, Product & Design, Content & Editorial, Research & Information Architecture, Marketing & Growth, Brand & PR, AI Visibility, Operations & Data, Legal & Governance.